Growth is on every business’s to-do list year after year. No matter how the company did in 2016 or what unforeseen changes might hamper it from reaching the ambitious goals set for 2017, all owners want to see higher profits than the previous year (or any other year they’ve been in business for that matter). What drives this need for more and more growth? Benjamin Franklin hit the nail on the head centuries ago when he said, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.”
At Links Financial, we always aim to help our clients gain or maintain ownership of their business. This is one of our firm’s the differentiating factors. When a client recently came to us in need of capital, we did exactly that.
Late last year, a client approached Links Financial in search of an investor. The client’s company had been in business for 20 years selling a unique and effective patented product. While the company was well-established and its product had received several celebrity endorsements, it had a very limited cash flow available for marketing and product development. Our client wanted to increase brand awareness and to pursue new projects in 2016, but lacked the financing needed to go after either goal.